Integrated Marketing
True 1:1 Personalized Communications
Consumers are becoming more sophisticated in the
way they
communicate, demanding personalized, relevant information and
offers, all delivered when they want and via their choice of media.
At ABIS, we offer the technology and expertise to create integrated,
personalized direct marketing campaigns across a broad variety
of platforms. Our integrated campaigns offer direct mail, personalized
URL’s (PURL’s) and variable data e-mail services at an
affordable
cost per piece.
Personalized Direct Mail
Variable data printing allows you to leverage the information in
your database to create unique, targeted
communications that speak directly to your customers. Each printed
piece merges your data with appropriate
images, offers and copy that you want each recipient to see. ABIS
will work by your side to design visually and
emotionally striking messages that speak directly to your audience.
Our innovative Image Personalization Process (REFLECTION) takes
your message to the next level by adding
customized text directly into pictures.

Personalized URL's (PURL's)
PURL's (Personalized Landing Pages) are Internet
microsites used in conjunction with direct mail and e-mail
campaigns. Each page is personalized with relevant images and content
that creates a unique experience for
each recipient, while at the same time capturing valuable information
from your customers and prospects.
Our software tracks visitors, identi!es consumer behavior and launches
follow-up campaigns based on
visitor response.
Variable Data Email
Based on the information that you have gathered, a variable data
e-mail message sent to each recipient
reinforces your marketing message and direct mail program. Use e-mail
as a follow-up, a thank you, a cross sell
or for a refer-a-friend campaign.
- Event marketing
- New customer acquisition
- Customer retention
- Upsell/cross sell marketing
- Refer-a-friend
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